Let’s make your small business BIG, shall we?

You have more passion and ideas than there are hours in a day or days in a year. And when you were first starting out, that was all the fuel you needed. You didn’t mind working through the weekend or long into the night. That’s all part of being a solo-entrepreneur, right? All the hats you get to wear. All the tasks you get delegate…. to, hmm, yourself. Maybe it’s time for a little help?

You and your good work deserve a fully supported business.

Nita Apple and Making it Small may be just the solution you’re looking for if:

  • you’re craving more time and energy to focus on the parts of your work you love
  • you want the emotional space to put some fun, joy and freedom (!) back into your business
  • you’d like to feel truly nurtured and supported
  • you daydream about having someone who can instantly see your pain points (and those to come) and has a solution to help you get where you want to go

I can help.

My services are designed for women entrepreneurs, female creatives types, and other heart-based businesses who want to add some ease and flow back into their hearts’ work.

I provide technical and administrative solutions for online businesses and the people who support {love} them.

  • {BYOS} Be your own Solution-ist ~ Budget friendly products and services that provide some of our most charming solutions for you to use on your own. (With a nice person whispering in your ear.)
  • Solutions with a Simple Assist ~ For those who need a little direction from someone who has been-there- done-that, who can give them all of their options.
  • The Solution-ist System Set-up ~ I’ll work with you and your team to set-up a system that will work for your business needs. When we’re done, I’ll hand off a turn-key system.

Our clients have big hearts.

When you’re as intentionally small as we are, the client roster can’t help but be cozy. We’re especially smitten with folks who:

  • have chosen work that holds true meaning for them
  • have come to value their own worth and contribution
  • make their own rules and walk their own paths
  • recognize the importance of balance and free time (even if they’re not quite sure how to get either anymore)
  • measure the true worth of something by the time it saves or the revenue it generates (No more trading money for hours for us, we’re talking a new model of support here.)
  • have co-workers of the four-legged variety
  • say please and thank you
  • like pajamas and fuzzy slippers (we’ll rarely Skype in suits)

Are you with me? (Hold my hand.) Let’s do this!

>>Could we be a fit? Read more about Making it Small, explore my services or be in touch.


I thank the universe everyday that Nita is my partner-in-crime. She makes everything seem possible. She keeps me calm when I’m freaking out. She’s incredibly thoughtful — for my business but also as a friend. Her attention to detail is crazy amazing and she’s one of the smartest people I know. Working with Nita is such a joy I sometimes can’t believe my luck. I’d be lost without her. Seriously.

Susannah Conway; author, photographer, creativity instructor at susannahconway.com

kellyraephoto-v2. “I am in love with Nita. No, seriously. I call her Ninja Nita because she is a fierce problem solver, a swift implementer, and expert communicator. Without her, I’m honestly not sure how my e-course would have ever gotten off the ground. Her resourcefulness saved me an extraordinary amount of time, energy, and money. And let’s not forget her heart, which is huge, and was used often to encourage my often overwhelmed self. I love Nita!”

Kelly Rae Roberts, artist, author and possibilitarian at kellyraeroberts.com

Did You Know?

That a portion of all our sales goes to charity? Check out our How We Spread the Love page to see how Making it Small does its small part to help pets and their humans in need.